Designing for a

Designing for a

Differentiated

Differentiated

Differentiated

Market Entry

Market Entry

Client

Sector

Market

Funding

Lunar Energy

Energy

B2C

$300M

Impact

Impact

2

iF Design awards Product + UX

$300M

in funding secured post launch

250

employees

“Our partnership with Daylight was driven by a shared belief in the power of design to deliver simple and elegant solutions that put the user at the center. What I really valued about Daylight was that they acted as if they were an internal team to Lunar. They are a team that is customer-centric, open-minded, friendly and inherently creative."

Kunal Girotra, Founder & CEO of Lunar Energy

Market Context

Market Context

Home energy storage is booming, but batteries risk being seen as commodity hardware. Lunar needed to stand out from white-label utilities by making their product a trusted consumer brand from day one.


Services

Services

Brand Design

Industrial Design

UX/UI Design

Product Strategy

Outcome

Outcome

Outcome

From stealth to standout in 16 months

01

01

01

Developed a visual identity system that turned a complex energy system into something customers could trust, understand, and want.

02

02

02

Delivered a cohesive design language and compelling customer experience across all touch points.

03

03

03

Designed a deeply technical, yet intuitively playful energy management app that gives users clear, confident control.

Want to see the same level of impact?

Schedule a 20 minute call today.

Want to see the same level of impact?

Schedule a 20 minute call today.

Want to see the same level of impact?

Schedule a 20 minute call today.