85%+
positive rating from beta users of the redesigned app
40M+
monthly active users post-redesign
#1
Korea’s largest music streaming service
"Daylight was critical to our growth and success. They identified and prioritized customer needs that drove loyalty, usage and access to content. With Daylight's rebranding and complete overhaul of the app experience, Melon continues to dominate the Korean streaming market. The user centered design and brand principles continue to serve us well."
Je-wook James Lee, Former CEO, Melon
Melon, Korea’s largest music streaming service, faced fierce competition from Spotify and Apple Music. The challenge was to refresh its mobile experience and brand design to retain millions of users while staying relevant to a younger generation.
Product Design
Brand Identity
Design Research & Strategy
Interaction & Motion Design
Melon was purchased by our client for $238M. One year after our work it sold for $1.6B
Comprehensive brand identity and refreshed visual system for digital + mobile touchpoints
Mobile app UX/UI redesign to simplify navigation, discovery, and playback
Design system and scalable framework to maintain consistency across platforms
