Designing

Designing

Financial

Financial

Financial

Freedom

Freedom

Client

Sector

Market

Funding

Paywatch

FinTech

B2B2C

$14M

Impact

Impact

200K+

employees served

$150M+

transactions processed

$8M

processed monthly

“We got help from Daylight to make our app more convenient and seamless at the same time that we were shifting our offering to function like credit rather than a loan. There were a lot of debates internally and we just couldn't reach a consensus. Having Daylight step in as the mediator, we were able to start speaking in one voice.”

Richard Kim, CEO of Paywatch

Market Context

Market Context

Millions of gig workers across Asia lack access to basic financial services, forcing many to rely on informal lenders with predatory interest rates. Paywatch set out to transform payday into an on-demand, credit-building opportunity, giving workers flexibility, dignity, and access to safer financial futures.

Services

Services

Brand Design

UX/UI Design

Product Strategy

Outcome

Outcome

Outcome

From research to brand identity to scalable product design in two 4-week phases

01

01

01

Redesigned Paywatch’s mobile app to simplify financial transactions and empower users with clear, friendly interactions.

02

02

02

Created a bold, approachable brand identity system that signals trust, flexibility, and financial freedom.

03

03

03

Developed a scalable product experience that balances regulatory requirements with usability, paving the way for widespread adoption.

Want to see the same level of impact?

Schedule a 20 minute call today.

Want to see the same level of impact?

Schedule a 20 minute call today.

Want to see the same level of impact?

Schedule a 20 minute call today.